"It just cannot work here. Its not commercial enough. Abeg we no fit dance to this one" This are parts of the many excuses most music lovers in this country often give when faced with the question of a Hardcore Hip-hop song making the waves. It is rather sad that great lyricists like Modenine, Boogey, Kahli Abdu etc do not get deserving accolades, praise and airtime for the kind of music they do as people say they are too hardcore and the acceptance of their Music into the Nigerian market has been always extremely poor.
I can't barely recall seeing a Mode9 video been played more than thrice on Music Tv Channels like Soundcity, Nigezie, Hip Tv etc but then once the likes of Cassper Nyovest, Khuli Chana, Anatii, AKA, Da Les etc drop a new song, and by this I mean "core" hip hop tune, our TV stations embrace them and play it a lot, our radio stations now have South African songs on their charts. This happens, nevertheless while our own "core" hip-hop songs are ignored and not appreciated. Recently an upcoming artiste, Ola Dips sang about this as he bared out his pains on this situation.
Please do not get me wrong as I find nothing wrong with the growth of South African music in our country as I have to admit most of their songs are top notch but then isn't it mere hypocrisy and almost another afro-neo-slave mentality that we cannot support ours but easily accept other's?
the mediA is the doctor and the poison...
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